One sentence.
A story you can show.
Branding · Art direction · Content design
Available communication material · campaign in progress
Creative direction, AI imagery, frame selection, copy and channel adaptations.
Communication starts with an example brand. Orela is fictional: it gives product imagery, creative applications and Yiantsi presentation material a common subject.
The challenge
A complex AI product needs an understandable story. A tool list alone does not show what someone could create or how different outputs connect.
Start with
the brand world.
Texture, light and product composition create a shared atmosphere. Material is produced with AI and human creative direction: selection, correction and rejection are part of the work, not a claim that every generation succeeds automatically.
One identity
across channels.
The company cover uses a short proposition and application examples. The profile image keeps the mark recognisable at small sizes. These are distinct adaptations rather than simple resizes of the same layout.
Content with
different roles.
The available plan separates product introduction, application walkthroughs, founder notes and a longer narrative. Ready folders contain channel-specific versions; later ideas retain their preparation status.
The decisions
An example instead of a feature list
A shared brand makes the platform’s proposition concrete while remaining clearly fictional.
Adapt to the medium
A cover, vertical frame and profile image have different scales and jobs.
Transparent AI authorship
Direction and selection remain my responsibility, with AI production of imagery explicitly disclosed.
Deliverables and status
- What was delivered
- A body of visual material, channel files and copy for communicating Yiantsi AI. Application product design is covered in its own case study.
- What this means today
- Orela is not a client or an actual company in the campaign. The schedule includes future actions and does not establish that all files have been published. No reach or conversion measurements are claimed.