Care with
a character of its own.
Branding · Art direction · AI imagery
Concept brand · identity and AI imagery
Creative direction, identity and palette selection, development of a shared product world and curation of AI imagery for the Oréla study.
Oréla is a fictional skincare brand. It was developed as a shared creative example within Yiantsi Creative AI: a brand that can acquire an identity, product imagery and different applications while retaining its character.
The challenge
How can a new skincare brand be recognised before it explains what it sells? The name, materials and imagery need a shared direction, from a small bottle to a composition of the whole range.
One name.
A quiet presence.
A fine wordmark, a small olive detail and warm neutrals establish the direction. Deep plum balances sand and travertine tones. The brand card brings that direction into one reference point.
Different products.
A shared feeling.
Amber glass, matte containers and light surfaces connect the range. Fig, stone and fabric are elements of the imagery, not evidence of ingredients or actual product formulations.
From the object
to an everyday moment.
The same direction appears in a product close-up, a range composition and a usage scene. Light and materials create continuity without repeating one layout. Lettering within generated images is not approved packaging artwork.
The decisions
Start with a shared direction
Light, palette and materials establish the world before applications multiply.
Product alongside context
Individual packs explain the range. Usage scenes supply a setting for the experience.
AI as a medium, selection as responsibility
Human authorship lies in direction and curation. Image provenance stays visible.
Deliverables and status
- What was delivered
- An identity, product-application and visual-language study for the Oréla concept.
- What this means today
- Oréla is a fictional brand, not a client or a marketed product. Products and scenes are AI imagery. Production packaging has not been delivered. No real sales, user research or commercial outcomes are claimed.